We are proud to share a recent interview with our group CEO, Mr. Michal Al Bitar, where he opens up about the journey, strategy, and successes that have defined our brand in recent years.
In this candid conversation, our CEO discusses the group’s latest achievements — from the expansion of our restaurant concepts to embracing innovation in operations, sustainability, and customer experience. He also sheds light on the values that continue to drive our team forward, including a passion for quality, authenticity, and community engagement.
Highlights from the interview include:
🔹 Key milestones in our growth across the local and regional market
🔹 The launch of new concepts and live culinary experiences
🔹 Our investment in renewable energy and sustainable practices
🔹 Visionary steps toward digital & Cloud transformation and customer Journy & service excellence
This interview offers a behind-the-scenes look at the heart of our brand — and the leadership fueling our continued success.
